Ronaldinho Gaúcho has won titles on and off the field and has just been named an ambassador for electronics company Amvox . Known as the "wizard of football , " the global idol was chosen to be the face of the brand, a leading audio brand and manufacturer of home appliances and air conditioning products.
"It's a great joy and honor to have my image associated with a solid company with 22 years in the market. I've long sought a partnership like this within Brazil, with this national scale and global potential. From Bahia to the world!" Ronaldinho beams. Starting in August, the former player will take the field as Head of Innovation. and protagonist of all advertising and institutional communication of the company.
This is the first time Amvox has hired an ambassador to strengthen its relationship with customers and consumers. "We consider this project one of the most exciting in our history . We conducted an intensive study of the personal brand and everything this idol represents in the lives of millions of people around the world . A name that, like our brand, conveys joy, authenticity, and connection with the Brazilian people," says Guilherme Santos, the company's president .
Ronaldinho's talent and brilliance were decisive factors in his selection. " As legendary as he is , he remains a charismatic and approachable person. Wherever he goes, he leaves a lasting impression. These characteristics truly represent the essence of Amvox ," emphasizes Antonio Flávio Santos, the company's vice president.
As Miami's ambassador for the 2026 World Cup, Ronaldinho Gaúcho intends to promote Amvox wherever he goes. "This is my main role in the project: to promote the brand and its products so that everyone becomes even more familiar with them. We have a strategic plan to expand Amvox globally—where I have strength and a great history! That's why we joined forces! I arrived with a bang! TMJ ," says the star player of the 2002 World Cup-winning Brazilian team.
The contract was signed in São Paulo, where Ronaldinho met partners and directors and began discussing new ideas. "I know the brand, the products, and their incredible quality. We're working together and thinking about several new developments. This is the beginning of a long-term partnership, especially since we'll begin a strong effort to consolidate and grow in Brazil, with international expansion beginning in 2026, the year of the World Cup," says the new head of innovation .
Amvox expects to see a 35 % increase in sales of items such as speakers , air fryers and air conditioners . "It took us years to find someone who truly resonated with the brand, who shared our style and connected with different audiences, social classes, and generations — the same way our products do. Without a doubt , this partnership is a true coup ," he celebrates. Guilherme Santos.
